Your price is too high.
Are you concern about cost or price?
Zig’s personal story:
Store 1: Swinn bike is $65
Store 2: 2nd bike is only $34, handle bars, sprockets and bars 4 + 5 + 5 cost to repair. $54 / 6 months
Swinn: $65 / 10 = 6 per year
Price is one time thing, cost is a lifetime thing.