To-do’s and to-be’s

Alongside your to-do list, try making a to-be list. the good news is you’re not making your list longer – these are not items you can check off or complete – but the exercise is a reminder that achieving your goals with intention means living up to the values that drive those goals.


Let’s say I want to have a fulfilling relationship. What do I need to do?

  • Plan dates
  • So nice things for my partner
  • Improve my appearance

What do I need to be?

  • More calm
  • More understanding
  • More inquisitive about my partner’s day and feelings.

Ref: Think Like a Monk / Jay Shetty

Selling 101

People want to buy




Bring insight that is beyond the obvious.

Educate and enlighten.

Giving them things they don’t know.

Reading a brochure is showing.

Repeating information is showing.

You want to be selling.

Selling ain’t hard when you know how.


Lead with what’s in it for your prospect

So many salespeople, entrepreneurs, and even freelancers employ a sales strategy that ignores what they’re really selling their prospects: Solutions to problems. When you lead your sales pitch by urgently diving straight into the different packages, price points and special promotions your prospect can take advantage of by signing up this week, you’re immediately showing them that you don’t have empathy for their position. You’re not even trying to understand them—which is the first step towards providing meaningful solutions that’ll actually turn them into happy, loyal customers.

Your sales strategy needs to lead with a clear articulation of the challenge you can help your prospect solve. Here’s why: During the beginning of a sales conversation, your prospect likely doesn’t fully understand the benefits of what you’re selling. The last thing you want to do is immediately treat your product or service like a commodity, rather than a valuable solution to a real business need they have. Do your best to research their needs up front and start your outreach conversation by explaining what’s in it for your prospect.

Grab these free cold email templates and get started in the right direction today.


The cause of fear: attachment. The cure or fear: detachment.

When we talk about our emotions, we usually say we are that emotion. I am angry. I am sad. I am afraid.

Try shifting from I am angry to I feel angry, I feel sad. I feel afraid.

A simple change, but a profound one because it puts our emotions in their rightful place. Having this perspective calms down our initial reactions and give us the space to examine our fear and the situation around it without judgement.

Ref: Think Like a Monk, Jay Shetty